Music Video Idea's

In my music video I want to make use of fairy lights and mirrors as I have seen it in the Florence + The Machine video - I believe by doing this it will portray the calmness and simplicity of the song I have chosen to do.

Rehearsal of my dance scene

This is a video of my performer practising the dance sequence that she had choreographed for me and will be performing in my music video ...

After e-mailing my teacher, he was unable to fit me in for our college's theatre, therefore most of my filming will take part after our college Christmas break. However tonight I am going to film a rehearsal of my dancer.

Location List

Here is the location list for my music video ...

• My Sisters house - As she has a bare brick wall that will contrast well with my performers hair, complex and clothes. It also represents how my chosen song is bare/natural as it is just the performers vocals and the acoustic guitar with no auto tuning or a mass of instruments or computerised sounds.
• Vintage Rose Hair Room - As it has a chesterfield sofa that I wanted to feature in my music video. (as explained in prop list)
• My local park - as it reflects the nature and beauty of the song.

Filming my Dancing Scene

For the instrumental part of my song I am going to have a dancer. I have decided to film in my college's theatre after college. I have oraganised this with my performer and teacher. This is the e-mail I sent to request permission...

My Costume Ideas

These are the costumes that are going to feature within my music video

This is the costume for my dancer ...

Prop List

As my video is very simplistic I have very few props ...

• An acoustic guitar - My performers own guitar that she used to create the song that she is performing for my video. Using this shows my performers dedication to music and her song as she has managed to teach herself how to play the instrument.
• Fairy Lights - To create the atmosphere to match the soothing nature of my song
• Chesterfield Sofa - These sofa's are now seen as old fashioned and vinatge, I believe that my song represents an era were artists were dedicated to thier music and wrote thier own songs and played thier own music instead of the pop stars we see today, I believe the choice in furniture represents the music instead of a maodern sofa we may see in peoples houses today.

My Animatic

Here is my animatic for my music video ...

Release Form

So I can show that I have asked my performer and other people who may feature in my video permission and asked my performer to use her song and lyrics I have created a release form.

Here is my draft of the letter -

My Storyboard

This is the storyboard that I have created for my music video ...

Why I have chosen the style of my music video

As my music video is based on a song that my performer has written herself, I want my music video to represent this. As my performer is singing live on my video I want my music video to be all about the music, voice, lyrics and instruments. I want my video to target people who are genuinely interested in music and it's lyrics. I don't want to cover the truth of the lyrics with fancy clothes and narratives. I think this music video will target bands who are trying to make it in the music industry as they may become influenced by it, and people who play guitar as my video will focus on the instruments and people who have a passion for music and not just mainstream artist. I also want people when watching the video to listen to the lyrics and interpret them to what they want them to say, this is why I don't want them to be distracted by what they see on the screen.

Lyrical Analysis

I am going to analyse the lyrics of the track that I have chosen to do. By doing this it will help me create a more suitable video for my track as I will be able to base the narrative of my music video on my interpretation of the lyrics.

I believe the lyrics in this song are very straight forward, the song is about a couple who want to be together however one of them wants their relationship to be out in the open and the other one thinks differently. Or maybe they are having an affaire, Also if they want to be together, they should still be independent and not drain each other and still live thier own lives.

Practice

As my performer is going to sing and play live we decided that we needed to practice so that she was able to get it right, and when it came to creating my music video it looked as realistic as possible.
Here is a video of a practice session ...

The song I have choosen to do

I am going to do a song that my performer has written herself the song is called Hope the Sun Shines on You.

My Performer

Last night I went to see my performer; she had reviewed and practiced the lyrics and chords I had given her. She struggled with most of them apart from the song I have a gun by Noel Gallagher, However as I want my video to look realistic and I want my performer to be comfortable so we are going to use a song that she has written herself. It’s called Hope the sun shines on you.

These are some photos of when we were practicing lastnight...

Third music video analysis

 Analysis of ‘Paramore – Ignorance’ music video

The music video that I am going to analyse is 'Ignorance' by 'Paramore'. The song was released on the 17th of July 2009 from the album ‘Brand New Eyes’. The length of the song is 3:38 and the video is 3:40. The album was released on the label fueled by ramen and the song was written by Hayley Williams and Josh Farro. I have decided to analyse this music video because ...

The song was written about how the band were feeling at this time, as they were on the verge of splitting up I believe this is mirrored in the music video. The video starts with a black screen and then you see a white dirty door swing open out of nowhere. The camera then tracks through the door where you see a light been turned on and the whole band cramped up in a tiny room where the only light is from a bare light bulb hanging off of the ceiling, and the music begins to start. It then tracks in the room onto a close up of Hayley Williams’ face this lets the audience see that she looks stressed and panicked as she lays up against the wall and looks around at the other band members faces. There is then a shot of the band in the cramped room as they begin to play their instruments. The band members start to dance and jump around the small room with their instruments as Hayley still lays against the wall looking at them all. All of the band members are wearing black and the only colourful thing is Hayley’s hair. We see Hayley climbing up the walls and hitting them as the band continue to play, we are now inside the room and we can see the door has closed this could symbol to the audience that the band are now all trapped together.

As the lyrics of the song start to be sung Hayley begins to mime and grabs the light bulb towards her face so the audience can see her singing the words. She continues to stare at the other band members however they continue to ignore her and carry on with their instruments. As she is asking questions throughout the lyrics ‘Where’s your gable, your jury?’ She points the bulb towards a band members face he still does not acknowledge her. This could be telling the audience that the band may be mad with her.

Throughout the video we are seeing many close ups and extreme close ups of the instruments, such as the sticks hitting the drum and the electric guitar. Also throughout the video the scene jump cuts to the beat of the music as the song is very fast and is let by the drums the shot is changing continuously. She continues to hold the light bulb near her face and she points it to someone when the lyrics to relate to it for example when she sings ‘were not the same’ she points it Josh another band member, however they still do not take notice of her.

Even though this video is performance based there is still a running narrative, as she sings the lyrics ‘you treat me just like another stranger’ she appears to be screaming it in one of the band members ears, this could relate to the isolation she feels from the band. In the video the camera is mainly stationary with the band member moving and dancing fast around the scene giving the feeling that everything is moving very fast and that the video is full of energy, this could be the band trying to tell the audience that they are fun and active. We have many close ups on the light bulb as this acts as an important tool as with this even in the dark we can see who Hayley is talking to or about.

When the set changes to a stage, the stage is still kept very dark so you still have the feeling of the band been cramped however even though this couldn’t happen on stage the bare bulb is still hanging and even when Hayley has hold of the microphone she keeps hold of the bulb. When the video is on the stage Hayley’s outfit has changed to a black and white top, as the rest of the band are still wearing black this could symbol that she is half with them and half with someone else, or that they are still pushing her out and she no longer feels fully one of them or it could link to the ying and yang symbol and could be showing her good and bad side.

When Hayley faces the camera full on the camera zooms in quickly so they don’t lose the pace of the video, after it is fully zoomed in the shot cut to another scene that is completely different. We now see Hayley dressed in white with black Velcro on it she also has a pale face which contrasts dramatically with her hair. This could symbol that she is innocent in this argument with the band and they have no need to be ignoring her also the Velcro could mean that she is stuck in this situation we are seeing unfolding in the video. She is also surrounded by mirrors this could represent that she thinks it’s all her fault and that she can’t get away from the guilt that she feels. While she is stood in the mirrors the camera moves quickly at a range of cantered angles so the audience become confused and the shots are sped up this is not something that you would see within a film or a mainstream artist’s video.  As we see the whole band on stage the camera shakes slightly to the beat of the music maybe it’s trying to represent the power of their beats in the music.

We have a high angle shot looking down on Hayley as she is pressed up against the ceiling of the room, this could be showing how she feels trapped within the band and throughout the song she is getting more angry by the situation. We also have close-ups of her hands as she is rubbing the walls she may feel that the walls are closing in on her.

When filming the band she is still pointing the bulb at them, however the shot is sometimes out of focus this could represent the confusion that the band of feeling and the lack of clarity of were their future is heading. We have shots were the bulb takes up two thirds of the screen and Hayley is singing in the background we can see her face clearly and the audience can see her frustration.

As the beat of the drums become fast the shot jump and merge in to one another, so even though the audience are not fully aware of what they are seeing all they are able to recall is the light from the bulb and Hayley’s hair.When the band are on stage the light is placed behind them so we can see all the members fully, when they are performing you cannot really tell they are arguing as they just seem to be working together as a band. Through the video when we see Hayley against the walls we see empty picture frames, paramore fans will be able to link this to their album as throughout their album there is a constant theme of picture frames and it is talked about within their songs lyrics.

 As we get in to the songs instrumental we jump through all the sets we have seen so far (the cramped room, the stage and the room of mirrors) the camera is put at cantered angles and most of the shots have been sped up. We also see for the first time the band members looking at her instead of the instruments, we then see in turn each band member run round her in circles as she is holding the light bulb, this may reference the lyrics as she is singing ‘it’s nice to meet you sir’ the audience can see this as a turning point in the song as the band are going back to normal.

At the end of the song we see them in a large black room all the members of the band are running around Hayley who is looking down with her bulb under her face, they are tying her up with the wires of the bulb. One of the last shots we see is her fully tied up and not been able to move with the bulb under her chin this could symbol that the band have sorted her out, and everything will be okay now. The last shot see is Hayley stood on a block in the cramped room and she drops the bulb on the last beat of the song and then the screen goes black.

I believe that the cramped room throughout the video represents the bands relationship and as Hayley is climbing up the walls and she becomes more squashed it represents the rising and unbearable tensions between the band.

These are the statistics on the music video, I found this on YouTube and it discusses about the audiences gender, location and how they found the music video.

Paramore - Ignorance on Prezi

Second music video analysis

Analysis of ‘Avril Lavigne – What the hell’ music video

The music video I am going to analyse next is ‘what the hell’ by ‘Avril Lavigne’. The song was released on the 10^th of January 2011 off of the album ‘Goodbye Lullaby’. The song itself is 3:39 and the music video is 3:46. ‘Goodbye Lullaby’ was released on the record label RCA. The video was produced by Max Martin and Shellback. The song was written by them also with Avril Lavigne.

The video starts with a quirky cluttered room, with a bed there are two people sleeping in the bed. It is morning and the only light from the scene is coming from the window. The camera then begins to zoom in on the bed, this tells the audience that the characters in the bed are about to wake up and the song is about to start. As the camera is zooming the words Avril Lavigne appear at the bottom of the screen, they look like they have been painted on by a brush the camera then continues to zoom, the audience can now see that one of the people in the bed is Avril. The words at the bottom of the screen then change to What the Hell so if the audience haven’t seen the video before they can tell who it’s by and what it’s called. As soon as the words disappear the song begins to start and it jump cuts directly to a large shelf that was seen at the side of the last shot, the shelf is full of shoe boxes, vinyl’s, folded up T-shirts, dinosaur toys, and a ornament of a star right at the front of the shot, the audience may link this to the fact her tour is called The black star tour. There is also a line of male trainers in front of the shelf telling the audience that the other character in the bed may be male.

It then shows us a close up of Avril for the first time; she starts to glance around the room the camera then jump cuts around the room so the audience can see what else is in the room. Within these jump cuts there is product placement for Sony with a vaio laptop and a Sony 3D TV, where you can see stars drawn with chalk on the wall once again reinforcing her tour also you can see lots of male caps lined up.  When seeing the laptop on the table you can also see two skateboards, symbolizing to the audience the genre of the music.

The lyrics begin to start and we see a mid shot of Avril leaning over to the man in the bed, he wakes up as it is as if she is just waking him because of her singing.  He is trying to kiss her but she won’t let him. She then begins to climb out of bed; he face is still kind of shaded as the light is coming from the window behind her.  She pulls on a white shirt that has been crumpled up on the floor the shirt could symbol purity which is the opposite to what she is singing about as she says that she has kissed her boyfriends best friend, the shirt also contrasts her black underwear. She leaves the bed and there is a wide shot of her walking towards the mirror, the draws and the mirror are both vintage looking which is a contrast to the modern looking bedroom, while she is walking towards the mirror there are once again star statues. There is then an over the shoulder shot while she is looking into the mirror while she is doing her hair. We then go to a close up were the camera is still for a second and we see Avril’s hand reaching for a perfume bottle this is once again product placement for her own perfumes, this might encourage the audience who like the song and video to buy the perfume we can also see her tattoo of the black star. We then go back to the over the shoulder shot as she continues to sing to herself in the mirror and spray herself with the perfume. We then see a medium-full shot of her and the male character that has just walked up to her. She hugs him and then we see a medium close up as she is pushing him through a door. We then have a big close up as her face takes up ¼ of the screen and she begins to smile showing the audience that what she just did was not in anger. There is a slight zoom and we see Avril spraying herself with the other perfume bottle. We then see another mid shot of the other side of the door she is leaning on and we see the male character banging it, the room seems to be a closet.

We then jump to a scene of a street she is now dressed in dark clothing which is conventionally Avril Lavigne, we can tell straight away that the street is in America as there are yellow taxis.  We are then looking through the taxi’s window as she begins to climb in as the driver is helping someone get something out of the boot this scene matches the lyrics as she is saying ‘all my life I’ve been good but now’ . The audience then see a mid shot of the taxi’s wheel, then loads of smoke starts to appear near it as she speeds off down the street. The audience then discover that the street is in New York as the camera shoots the side of the taxi and it says NYC Taxi. The camera then moves to above the steering wheel and we see Avril face on as she is singing, flicking her hair and checking the mirrors. She checks herself in the rear view mirror she begins to adjust it and it falls off she throws it on the seat next to her, this could be her telling the audience that she doesn’t care about the rebellious things she is doing, she is also singing the line ‘I don’t care about’ . The next shot goes back to the driver of the taxi who is mad and behind him we have the male character trying to chase the car on his bike. She is then seen hanging out of the cars window still singing the song showing the viewers that she is carefree.  We then have a wide shot of the street with the car skidding round the corner and the man on the bike following, We then see the bike pulling up alongside the taxi, he mouths something to her through the open window however she blows him a kiss and speeds off as she sings the line ‘what the hell’. We see her coming around another street corner she begins to open the door and climb out even though the car is still in motion, the camera then tracks the nose of the taxi as it crashes into another car.

The camera jump to her walking alongside a brick wall that has been painted red, she once again stands out as she is wearing black. We then see her walking through a gate were loads of men begin to look at her as one of them is holding a basketball the audience are to assume they are in a basketball court. The camera cuts to a long shot and we see the basketball net and a few more guys playing the audience can still tell it’s in the city as it is a built up area and the walls have graphitti on.  She then begins to walk through the guys smiling at them, she then feels one of the guy’s muscles, he has a black shirt on with a silver start reminding the audience of the theme of her tour. She then gets the basketball where the camera cuts to a low angle shot of the basket ball net where she scores, she then starts to hive-five all the guys while the singing the line ‘I just need some time to play’. The next shot is the male character riding up to the gate on his bike she then looks shocked and mouths ‘that’s my boyfriend’ telling the audience who the character actually is, as she has said this all the men gather round him and try to stop him catching up with her.

The next scene we see her walking through the door with all vinyl’s stuck to it, this could remind the audience of the house earlier. The camera is then tracking her down the shop as the shop keeper turns to smile at her. The camera then cuts to a sign next to a mannequin flashing saying vintage clothing this confirms to the audience were she is. She then goes around the shop and goes to a glasses stand and picks up a pair, the glasses she put on are in fact her actual glasses that have been seen in other videos of hers. We can see the door in the background and her boyfriend walks in. She is miming to herself she see him, pulls a funny face and then runs away down the shop. She continues walking around the shop and picks up random clothing of the rails as she is walking towards the changes room she stops to look at a separate area of clothes; once again we have more product placement this time for her own clothing range abbey dawn she then throws the other clothes in the boyfriends hands and looks throughout the clothing range.  After getting changed she leaves the shop and she is wearing a top that says ‘what the hell’ this is available to buy so if the viewers like the song and clothes they have a chance to buy them. She then appears in a dark corridor her boyfriend is stopped in the shop to pay for her clothes and he follows her. As the music begins to become upbeat again she jumps out of the corridor and onto a stage with a band who are also wearing clothes from the male range of abbey dawn and there is also a crowd of fans, the viewers then get to see her perform and get to see close ups of the instruments. Avril is dancing around showing the audience the energy of the song and also the crowd are having a good time this may influence the audience to go t one of her gigs. We then see more product placement for Sony, as we have a close up of the Sony Ericson Xperia mobile phone which one fan is filming the gig on. She then jumps onto the crowd and crowd surfs to the back of them were they put her down and she sees her boyfriend, she then smiles drags him and then the next shot we have cut to an aerial shot of them falling on the bad that we have seen at the start of the video as the song is ending. They are both looking up at the camera he falls asleep as she sings the last of the lyrics, she then winks at the camera. This could be telling the audience that she has had her day of fun and not caring as referenced in the lyrics however that day is over as she is going to bed with her boyfriend and they will wake up to a different day.

These are the statistics on the music video, I found this on YouTube and it discusses about the audiences gender, location and how they found the music video.

Avril Lavigne - What The Hell on Prezi

Cast List

Here is the cast list for my music video ...

• Kim Walker -  This is going to be the dancer in my music video, I have chosen her because she used to study dance and was once a trained dance teacher this is why I felt that she would be the best for the position and as I have no dancing experience and would be unable to choreograph the scene, I could rely for her to create it and for me to extra input after.
• 'Bee' - This is going to be the performer in my music video, this is because the song that my music video is based on was written by her and performed by her.

My Performer

In my music video I am planning to have a live performer. I so far have printed off the chords for the song. My performer is now going through the chords and lyrics, so she can practice towards recording the song.

First Music Video Analaysis

Analysis of ‘Noel Gallagher – The death of you and me’ music video

The music video that I am going to analyse is 'the death of you and me' by 'Noel Gallagher'. The song was released on the 19th of August 2011 from the album 'Noel Gallagher's High Flying Birds'. The length of the song is 3:36 and the video is 4:02. The album was released on the label sour mash records and the song was written by Noel Gallagher, and the video produced by Noel Gallagher and Dave Sardy. I have decided to analyse this music video because ...

The video starts with a black screen, while lots of bright lights are flashing, this happens for 5 seconds, this is before the music has started it give the audience the effect of an old style camera starting up ready to film.

The first shot you see is an old fashioned petrol station, you can tell this as the paint is cracking and peeling and the sign has begun to rust and the windows are dirty, this is the style that you would expect to see in America, maybe on a road like route 66. While the camera is still it seems like there has been a wave effect put on the shot, so it looks like a heat wave showing the video is set somewhere hot. The station seems to be placed in the middle of nowhere with lots of desert around with the background looking dry and mostly made up of sand with no other buildings around for miles; this is a feature of route 66 when it passes through the Arizona desert. As this is the first place the audience see, it suggests that the video is going to be set inside the station, the camera zooms in on the station implying that we are going to look inside.

There is then a dissolve, which could suggest dreaming or fantasy. The shot then shows an old and dirty window on the same station (you can tell this by the colour of the paintwork). A girl is then seen through the window wearing a blue dress that contrasts with the green paintwork of the building, as this is the first character that the audience see it seems like she is going to be the main character of the video, you can also hear a sound effect of a car, showing that the station is still in use and someone has arrived. As she walks away from the window the song begins to start and also the camera begins to pan over the roof of the station showing the surrounding area sandy hills and a few small trees that are not very green also no animals showing the dry baron area where the station is placed. It the continues to pan and show the name of the station last chance maybe this is suggesting it is the women’s last chance do to something. The camera shows a mid-shot which shows part of the stations windows, the camera then stops on one window and begins to zoom in, you then see Noel Gallagher, as both the women in the blue dress and Noel are shown in quick succession it suggests that as she was leaving the window they will then see each other and they will both collide to create the videos narrative.

The camera is still looking through the window as you can see the reflection of outside it helps the audience establish were they are as in the reflection you can see a large cactus and the empty landscape. The camera has now become stationary and settles on Noel, you can now see inside an American style dinner the audience can tell this because of the ketchup and mustard bottles which we don’t have in Britain and also the style of seating and booths. The diner is very busy all of these factors help the audience place where the music video is set. In the background over his shoulder you see the young blonde women who was at the window hands him a cup of coffee, he looks at her and smiles but he then carries on with his work. This shows the audience that the woman is a waitress at the diner.

The camera moves inside of the diner, The audience look like they are sat opposite noel at the table, the next shot starts off with a close up looking at the table where you can see a pair of hands, on the left hand is a distinctive ring on his wedding finger, this might symbol why he did not take much interest in the attractive waitress as he is married, and in the other he is holding a pen and writing in a notebook. The camera starts to tilts upwards until it reaches his face; he is looking out of the window the camera was looking through previously. Just as his full face comes into shot there is another dissolve, showing that Noel may be dreaming or thinking. Just after the dissolve and the shot moves on the lyrics of the song begin to start.

The next shot shows an old fashioned wooden carriage that is been pulled by large black horses, the look of the carriage may help the audience indicate a time period for the video. There are people walking alongside the carriage the viewers may associate this with the New Orleans bands which travel from city to city to play their music to people. As the carriage continues to be pulled along the sun shines on the camera however it looks like the film has been edited so all the colours look saturated apart from red.

There is then a jump cut to a mid-shot of the waitress as she is halfway through turning round, showing a tired smile this shows the audience she is in a rush and fed up. She is carrying a plate to a man at another table, he looks at her strangely and starts to smile he is not very attractive but is showing the audience that he has an interest in the women it also tells the audience about people she has to deal with every day, giving the audience more of an idea about the characters background, this helps to develop the narrative of the video. He keeps smiling at her and she is politely smiling back until it becomes awkward and she understands what he’s trying to do, she then stops smiling and looks more scared. The camera then jumps back to the horses that are still pulling the vintage looking carriage, it keeps jumping between them until the line ‘the thoughts of going under’ it then shows the waitress in a small swimming pool with her head going under the water, her dress matches the colour of her uniform these both symbol that she could be drowning within her life or job. A new scene overlaps the last maybe showing that the waitress and the character in the overlapping scene will meet each other in the new shot the camera is at a low angle and looking over the shoulder of the driver of the carriage the sun is shining into the camera so you can only see the man’s outline.

As the drums become more significant and upbeat there is a jump cut back to the waitress who is once again looking out the window, just like the start of the video the editing is non-continuous as in this scene she looks dry like she was never in the swimming pool maybe this is because that scene was a metaphor of how she is feeling. The camera is slowly zooming towards her so the audience can see her emotions as she is looking sad and bored. Another jump cut shows a red headed woman who is also wearing a dress similar to the waitress, showing she also works in the diner, the scene is shot in slow motion and shows her blinking and also looking bored, and she starts to tilt her head like she is looking at something.

The next scene is a wide shot showing a long dusty track and at the end of the track you see the horses and carriage with a group of people in front who are leading them, they all appear to be dressed in black, this could connote an old fashioned funeral when the hearse was still pulled by horses instead of a car and in new Orleans it is tradition to have a jazz band to slowly march you to the funeral and quick march you back to the reception. As the band seem to be walking fast and dancing around this could show the death of someone/something has already occurred and they are on their way back to the party.

The next scenes show other customers in the diner, they are filmed in the same way the red headed waitress was at a close up shot and all in slow motion, blinking and turning their heads to look at something. As the audience cannot see the windows or what the people are looking at they begin to assume that the carriage and band must be on its way towards the diner. The video then jumps back to the waitress who has her arms folded and looking down, this shows the audience her frustration you can once again see the reflection in the window of cacti and trees as the line ‘I can see the storm clouds sucking up my soul’ are sung she begins to take her apron off and throws it down, this shows the audience she is angry and frustrated she then turns to walk away from the window. The camera then begins to lift up showing the top of the dirty windows and the crumbling paint work. There is then another dissolve to the jazz band and carriage it then shows us a low angle close up of the trumpet players who are dancing along side the carriage.

It then goes back to one of the first shot we saw showing Noel continuing to write in his notepad at this point the camera is handheld as it wobbles a little. In the notepad when looked carefully he is writing down the lyrics to one of his other songs ‘AKA what a life’ this could be hinting to the audience how or where he was when he got the inspiration for the song. The camera still handheld jumps to a close up of Noels face where it tilts down till you can see the top of his pen. The video then jumps back to the band with an extreme close up on the horses you can see they have feathers on their heads which shows the extravagance of the band and their carriage. The carriage has pans ad other utensils tied to it showing that someone must live in the carriage. The camera then becomes stationary as the carriage goes on past, this might give the audience the feeling that they are stood at the side of the track watching them go past.

The next shot is a long shot showing the edge of a swimming pool and in slow motion a side door of the station opens and the waitress steps out of it then the scene quickly jumps and she is near the edge of the pool this may be so the audience don’t get bored by watching her walk. When the music begins to be upbeat again it there is a jump cut to the top of a red stool, where you see a foot that the audience will recognise to be the waitresses. It then jump cuts quickly, however the scenes are edited in slow motion the audience see shots they have seen before should as the customers in the diner, the band, the horses and the waitress stood at the edge of the pool while at the she begins to turn around it then shows her feet stood on the bar again she also begins to turn. She is then shown with her arms spread out wide both on the bar and at the edge of the pool, while she is doing this she looks like Jesus on the cross. There is then a high angle shot looking straight down on to her as she is still in this pose, you can now see more of the pool, reminding the viewers that it is there, as it is zooming out it jumps to the waitresses chest you can only see part of her neck and shoulders you then see a hand with the same distinctive ring it then zooms out and becomes an over the shoulder shot. The scene then changes as we are looking the opposite way and we can see Noel’s face and the waitress falling backwards. You then see a mid shot of the waitress on the bar as she has started to fall backwards their too. The audience might perceive this a seeing Noel as a ‘god like’ figure as he is wearing white which is usually seen as pure and the lighting is focused on him making him stand out in the scene. There is then an aerial shot showing her landing in the pool, this could be trying to represent when an adult is being baptised as they are pushed by the priest into the pool of water, the water is supposed to clean their soul and get rid of the sins they may have committed. In this case it could be Noel the ‘god like’ figure who is trying to get rid of the waitresses worries. It then shows the singer with his arm still out stretched with water unrealistically heading towards his face, and even though it appears to hit his face he doesn’t get wet. Telling the audience he may actually be living him to his ‘god’ like label.

The narrative still continues as the video once again shows the red headed waitress, as the diner’s chef whispers something into her ear, she then looks mad and pushes him away. It then shows one of the band member’s feet dancing around on the sandy track his shoes are the American flag re-establishing to the audience that the video is set in America. The waitress then emerges from the water when the line ‘I see another new day’ is sung the scene is filmed un-continuous so the audience don’t become bored of watching her climbing out of the swimming pool. The next scene is a mid shot filming the band from behind you can see the half of two members, the sun is setting so you only see their outline, this is connoting to the audience that the day is ending, and the video may becoming to an end.

There is a mid-shot of a doorway the waitress is seen walking back in her dress is soaking wet, showing the audience some continuity. As she walks in a man walks past and looks her oddly as he does not understand why she is wet. We then jump back to Noel who is sitting at the same booth as before he glances towards her and carries on writing in his notebook, this could be saying that his music is more important. However this lacks continuity for the audience as it looks like he never left the booth to push her in the pool. There is a wide shot with the red headed waitress and customers looking at the women in shock and confusion at the fact her clothes are wet. She then leaves the station from the door at the front, she then lays on the building at this part the trumpets within the song have started to play, the waitress begins to smile for the first time in the video. There is then a wide shot where you are looking over the waitresses shoulder, you can see the end of the track and the band have started to appear, it then jumps to the diner windows where the first time you see the words ‘hero sandwich’ close up, this may symbol that the band are the hero’s. In the diner everybody has rushed to the booths and is crowding to look out the windows. When it jumps back the band are already in front of the station, the band are all dressed in black with red accessories and instruments they all look quite gothic connoting that the band may have a bad side. It has a close up of the waitresses face as she now is starting to look excited. There is a high angle shot of the band, so you can see them all and the carriage, this is the first time in the video that you have been able to see all the band members fully, before it was just close up’s on their faces or bodies this could be telling the audience that now the waitresses and the customers can see them fully, the viewers are allowed to also. As the song finishes the band come to a stop in front of the station the camera is placed low down so you can see the carriage door and the waitress’s top half of her leg. She then walks towards the carriage everything is silent apart from her footsteps which are deafening in the silence. She then goes down the diner steps and you can see the top half of her body she carries on walking towards the carriage, she then stops to have a look and the door creakily opens, she walks straight towards the door, it then shows the diner windows were people are still straining to see what is going on, It then shoes a close up of the waitress who then climbs in to the dark vintage carriage. The video is then sped up while the carriage door slams shut. It then jumps to a black screen with a bold fancy white text saying to be continued …

This makes the audience excited for the next Noel Gallagher single as they will want to know what happens to the waitress.

These are the statistics on the music video, I found this on YouTube and it discusses about the audiences gender, location and how they found the music video.

Video Analysis on Prezi

Analysis of my poll results

Here are some graphs to help me illustrate the results of my poll, and help me get an idea of my target audience.

What song am I going to do a music video on?

At the moment I have many ideas on what songs I would like to create a music video for as part of my A2 media coursework. For Example:

• Noel Gallagher - The Good Rebel
• Oasis - Angel Child
• Paramore - Turn it off
• Noel Gallagher - If I had a gun
• Paramore - Misguided Ghosts
• Oasis - Part of the Queue

Why am I analysing music video's?

So I can make a music video that is directly aimed at my target audience I am going to research and analyse other music videos that are from a similar genre of music, bands and videos that are targeted at the same target demographic as I am aiming for.


As my characters Zee and Gee will explain in more detail:

GoAnimate.com: Why are you analysing three music videos?

The History Of Chosen Media

The history of music video

It is argued that Bob Dylan made the first ever music video his song Subterranean Homesick Blues http://www.youtube.com/watch?v=-J4O2-nsFBA  was played before movies at the cinema at this was the only way for the consumers to see the video as not many people had TV’s at home. The video featured as part of Dylan’s documentary called don’t look back. Within the video it shows Bob Dylan holding cards with the song’s lyrics on, this shows that he wants the audience to think about his lyrics and wants the people who are watching the video to think about what they are doing, and challenge authority. Before Bob Dylan’s video had been released, video jukeboxes called vitaphones showed silent films with music playing over them so even though the song was created for that particular film it still could be classed as a music video.

Within the 40’s/50 videos started to introduce a narrative to particular songs, and moving to the mid 50’s artists such as Elvis started to feature in films their character would sing and perform alongside the narrative, these movies helped promote the artists as not many people had TV’s within their homes.

The music industry started to develop in the early 60’s with the introduction of independent record labels, mid 60’s pirate radio stations opened as there was no formal radio stations, as these stations were located off shore of Britain, they didn’t have to follow any rules or regulations,` it helped it’s listener challenge rules and leaders this has been portrayed in films such as the boat that rocked http://www.workingtitlefilms.com/films/view/film/96/the-boat-that-rocked-pirate-radio. It was estimated that they got 10 – 15 million listeners daily. However in 1967 pirate stations officially became illegal, The BBC then started up BBC Radio One to replace pirate radio many of the shows presenters started off in pirate stations.

In 1964, The Beatles starred in the film A hard day’s night It was filmed in black and white and featured The Beatles playing themselves. As there were no stadiums or any other infrastructure to hold many people not many people got to see the Beatles, so they made feature films so their fans could see them perform and find out more about the band, as a cinema was the biggest establishment for the band to be seen. While filming the band performing, the camera would show all of the members of the band, it would then show a close up of the band members faces especially John and Paul, as they were the ones singing. It would also show a close up of the instruments and extreme close ups on the finger board and the sound hole, so the fans could see what chords the band was playing. In 1965, the band released another feature film help! This time the film was shot in colour, and while the band were performing hide your love away http://www.youtube.com/watch?v=UAlrFJbGdgw It showed them sat in a room with them all performing their individual instruments, it once again showed close ups of their faces and instruments especially John, it also showed a separate scene where Paul was sat with a women wearing pink, this showed a slight sign of narrative as there was other characters not just the band, and it looked as if Paul was singing directly to him, and it showed that she was aware of his presence. Also in 1965, The Who starred in many promotional clips for their single called I can’t explain.

Top of the pops, which had been running since 1964, started to showing music videos in the late 1970’s, this made singles sales rocket as if people thought the video they saw was good, they bought the single so they could see it the week after as well. In 1975 Bruce Gowers was directed by Queen to create a promotional video for their new single Bohemian Rhapsody. This video is famous known for been filmed and edited on video tape. The video was one of the most expensive of its time, costing £5,000. The video shows a close up of all the band members singing with a black background and their faces in the shade, they are all singing together in an operatic style. As the song starts and it is very slow lots of dissolves are used this happens until the style of the song changes at about 3.08 minutes and then it’s mostly jump cuts that are use. As the background of the video is very dark they are all wearing fully white, which usually symbols purity and innocence however you first see the band members in white while singing “mamma, just killed a man” The video uses zooms to highlight the hands of band members when they are each playing their different instruments, such as the piano and guitar. The old grey whistle test, which showed rock music, ran from 1971-1987 It created videos especially to be shown on the programme it featured bands such as Pink Floyd and Led Zeppelin.

Music videos became mainstream when the launch of the American station MTV in 1981, this was the first of its kind airing music videos 24 hours a day. The first video to be shown was video killed the radio star http://www.youtube.com/watch?v=W8r-tXRLazs&ob=av2n In the 1980’s MTV became a central marketing tool for popular music, and many artists such as Adam and the ants and Madonna had major success. In 1983, Michael Jacksons video for thriller was released in total the video lasts for just under 14 minutes, it has been said to the most influential video ever and the most successful, it cost a total of $500,000 to film. The video started by showing the artists name and also the title of the song. The video starts with an extended narrative, with sound effects of frogs and crickets it then shows Michael Jackson and a female character it shows them speaking, walking down a driveway and then Michael turning into a monster. The song doesn’t actually start until 4.14 minutes. The name of the film that the characters are going to see is actually the name of the song, this is to remind the audience about the song, and that it is about to start. Within the middle of the song there is a voice over as the zombies come to life and the main part of the music video is about to begin, It then shows Michael as the lead zombie him and the other zombies begin to do once of the most influential dances in history, the lyrics of the song resume at about 9.43. At the end it also shows who directed, produced and wrote it, this was a first. This video set the next level of standard for all other video to follow. http://www.youtube.com/watch?v=sOnqjkJTMaA&ob=av2n

Peter Gabriel’s song sledgehammer created in 1986 and directed by Stephen R Johnson, showed a new way of music video, the video was created by animation and a range of special effects it was created by the same animators of Wallace and Gromit, in total the video won 9 MTV video music awards which had started in 1984, and was voted 4^th in the best 100 music videos ever made (1999). http://www.youtube.com/watch?v=N1tTN-b5KHg

MTV started to list directors, producers and artists in December 1992, this was making people take note of who was involved in the creation of videos, giving them respect and creative credit.

In 1997 the website iFilm opened up it showed short films and music videos. In 1999, the peer-to-peer website Napster opened this was where people were able to share music tracks and videos between themselves, due to this by the mid 2000’s MTV had stopped showing music video’s 24 hours and decided to show a range of reality TV shows that were increasing in popularity. In 2005 YouTube opened this made viewing videos on the Internet easier than ever before, and is probably now the most influential video tool. 30 second to mars release their music video ‘kings and queens’ on YouTube, within the first day it had managed to get 100 million views, they also released it on MySpace 40 million views which at the time MySpace was still had a large influence on music consumers, iTunes also featured the ‘kings and queens’ video as video of the week and to this day still hold the record for the most downloaded videos ever to be featured. Lady Ga Ga broke records in 2010 when her track ‘bad romance’ http://www.youtube.com/watch?v=qrO4YZeyl0I&ob=av3e became the most viewed video that was music related after getting 130 million views, and by early 2011 it had managed over 350 million views and to this day has 419,632,267 views, however this record was later broken in 2011 by Justin Bieber's video ‘baby’ http://www.youtube.com/watch?v=kffacxfA7G4&ob=av2e that had over 500 million views. As you can also see throughout time the style of music videos have changed you could also argue there purpose as once it was a way to show audience’s the band and the song, now especially with female artists it’s still used to sell the single but also show their sexuality, with artists such as Rhianna with music videos such as ‘s and m’ getting banned of TV as they were to ‘raunchy.

 Also every band/artist has their own website and when you go on to them straight away you are presented with their latest music video embedded into the site.

 The Internet has changed the way people watch music videos, and has managed to destroy channels such as MTV that has had to change its main purpose so people still watch it. It has become so influential in recent years and managed to create mainstream artists such as Soulja boy and Jessie J who has managed to go on and produce a number one album and a winner of Brit awards.

Audience Research

I have created a number of polls on my blog, This will help me conduct research on my target audience. By doing this it will help me create a music video that is directly targeted towards them, this is so my audience have something to relate to and the video will act as the biggest selling tool for the song/album. I will also make a digipak that appeals to them, it may want to make to consumer visit the bands website and buy the album.

The questions that I have asked within my polls will help me to understand my audience demographically and also psychographically. This will help me make sure I know my target audience the best I can.